

Weekly Talent Competition "Winner Stays On"
Concept Overview
“Winner Stays On” is a weekly talent showdown designed to spotlight the UK’s most exciting undiscovered performers. Each week, a reigning champion defends their title against new challengers, creating ongoing momentum, audience investment, and a must-watch competitive format.
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How It Works - Follow Us!
Multiple undiscovered artists (singers, rappers, dancers, spoken word artists, bands, DJs, etc.) compete by performing a short showcase (60 seconds) via Instagram, Tiktok or Facebook and tag Undiscovered Talent UK
Videos must be recorded specifically for the competition and use the phrase “SHOUTOUT TO UNDISCOVERED TALENT UK” before you start performing.
In the description include:
1. Submission for Undiscovered Talent UK - Winner Stays On
2, State your category. Example (Under or Over 18's)
3. #UTUKWinnerStaysOn
Frequently asked questions
Why It Works
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High engagement: Audiences return weekly to see if the champion can be beaten.
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Narrative-driven: Every winner has a story and a streak to defend.
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Fair exposure: New talent gets a constant opportunity to challenge the top spot.
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Social buzz: Fans rally behind champions or challengers, driving shares and votes.
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